Eat Happy Now – Creative That Fuels a Mission

  • Eat Happy Now Logo
Category
Art Direction, Branding, Creative Direction, Graphic Design, Logo Design, Presentation Design, Video Production
Tags
ChatGPT, Elevenlabs Voice, Google Slides, Google Veo, Illustrator, Photoshop, Premiere Pro
About This Project

Eat Happy Now is doing incredible work—rescuing surplus food and getting it into the hands of people who need it, fast. When they asked for help telling that story, I jumped in pro bono to sharpen their brand and elevate their communications.

I started by overhauling their pitch deck, restructuring it into a tight, compelling narrative that clearly connects their work with their audience. From there, I built out their visual identity—creating new logo options, developing a refined color palette, and locking in a look that balances urgency with optimism.

That work extended into fundraising collateral, including redesigned donor flyers built to be immediate, clear, and trustworthy. Most recently, I led creative direction and production on a short promo video for their “movies in the park” event—guiding the piece from script to final cut.

This wasn’t about polish for polish’s sake. It was about giving a mission-driven team the creative clarity to connect, inspire, and grow. The kind of work I love to take on.