The Love For All Boat – A Floating First for Pride

  • Love for All Boat with logo in Elliott Bay with the Seattle skyline behind
  • David Newman taking photos of Love for All Boat attendees arriving in a blizzard of bubbles.
  • Love for All Boat Flag flying alongside the Pride Flag and the flag of the State of Washington
  • Love for All Boat Photo Op Station
  • Love for all boat exterior with more bubbles
  • Love for All Boat directional signage
  • Love for All Boat signage
  • Love for All Boat on-board menu screen
  • Love for All Boat on deck during the vow renewal ceremony
  • Justice Mary Yu of the Washington State Supreme Court leading the vow renewal on the Love for All Boat
  • The Love for All Boat team from Visit Seattle, Copacino Fujikado, and C+C
  • T-Mobile Park and Lumen Field at night lit up in rainbow colors to celebrate the Love for All Boat
  • attendees enjoy the Seattle skyline at dusk with a pride flag in view.
  • David Newman in a sparkly green jacket
Client

Agency

PR Agency

Category
Branding, Creative Direction, Environmental Design, Photography
About This Project

In 2024, Visit Seattle launched the Love For All Boat, transforming a 45-foot yacht into a moving declaration of LGBTQIA+ love and inclusion. The event brought together 56 LGBTQIA+ couples aboard for a vow renewal ceremony, officially setting a world record for most same-sex couples renewing vows simultaneously on a boat.

As Creative Director on the project, I oversaw concept creation, visual design, and the overall creative strategy. My role was to ensure the activation was bold, clear, and unmistakably about love, acceptance, and visibility.

The cruise was emceed by Seattle drag icon BenDeLaCreme and officiated by Justice Mary Yu, Washington’s first openly gay Asian American & Latina justice. Held aboard Argosy Cruises’ Salish Explorer, the event offered stunning Puget Sound views, rainbow-themed décor, and a ceremonious tone that elevated the experience beyond a single cruise.

Seattle Mayor Bruce Harrell officially declared May 30 Love For All Day, and iconic city landmarks lit up in rainbow colors to mark the celebration, further embedding the event into the city’s cultural narrative.

The activation generated widespread attention: 66 media placements, more than 251 million global media impressions, and recognition from professional awards including a Platinum HSMAI Adrian Award and a Shorty Awards Silver Honor for LGBTQ Community Engagement.

The Love For All Boat wasn’t just a cruise. It was a record-breaking, joyous act of visibility, and a moment of national storytelling. And I’m crazy proud to have been on the team that made it all happen.

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