Visit Seattle Interactive Sales Tool

About This Project

Built for large touchscreen monitors and laptop computers, I worked on this project over the course of years, creating iterations over time and enhancing the interactivity and technology unpinning the effort.

The Problem:

Visit Seattle’s external sales team would very often attend sales appointments, conventions, and trade shows at which they could make pitches and show off our fair city. Traditionally, they’d come with printed materials, but it was clear that for the sales person, the client and the environment, the materials needed to go digital. One big guardrail in this brief is that the digital product needed to operate without the need of an internet connection, as clients would often not have accessible WiFi, and trade shows are notorious for charging exorbitant prices for the most basic of internet connections.

The Solution(s):

The first iterations of this product came in the form of a massive interactive PDF, complete with image galleries, playing videos, and informational documents. For years this served as a robust solve, but the pdf exceeded 1.5gb, and salesfolk would often not update to the latest versions ahead of visiting with prospects.

Once the file became too much to deal with effectively, I rebuilt the entire 150-page pdf as a full-blown sales-focused brochure website, using MAMP & Docker software to enable local machines to self-host the site without requiring an internet connection.

Updated iterations of the site are updated live online for regular access, and regularly to the stand-alone server machines for use.