Cloudbreak Music Festival

About This Project

As the pandemic was waning, Seattle’s nightlife was in dire need of some resurgence. Our hotels were not thriving, local clubs were just scraping by, and our city’s artists we’re in a bad spot.

To meet that need, we created a hyperlocal music festival to take place in our darkest month to bring the people out to support their local bands at their favorite Seattle venues and to stay at their favorite local hotels. Bands got paid, clubs were filled, hotel bookings went up, and people began to celebrate the city’s amazing arts scene once again.

METRICS:

• Hotel Occupancy: +9% YOY
• Hotel Revenue: +14.3% YOY
• Hotel Rooms Sold: +7.6% YOY